Capture demand when customers are ready to buy.
Search, Shopping and Performance Max structured around your product feed, margins and the keywords that actually lead to a sale.
Google Ads punishes a messy setup quickly.
How we approach it
Keyword strategy
Built around commercial intent — terms people search right before they buy, not just high-volume traffic.
Product feed optimization
Titles, categories and attributes structured so Shopping shows the right product to the right search.
Campaign structure
Search, Shopping and Performance Max set up to complement each other instead of bidding against themselves.
Conversion tracking
Enhanced conversions and accurate value tracking, so Google's own bidding systems optimize toward real revenue.
Landing page alignment
The page a click lands on matches the offer and intent behind the search or product listing.
Remarketing
Dynamic remarketing built from your actual catalog, shown to people who've already browsed or added to cart.
What we manage
The day-to-day work that sits behind google ads once it's running.
How we optimize the account
Feed audit
We check product data quality first — most Shopping problems start there.
Structure pass
Campaigns are organized around margin and intent, not left as Google's default groupings.
Bid & budget review
Regular checks on what's actually driving profitable volume versus just spend.
Expand what works
Budget and match types expand around proven terms and products first.
Reporting
Reporting ties Google's platform metrics back to your store's order data — so you can see real revenue and margin per campaign, not just conversions as Google counts them.
Questions about google ads
Yes. Feed health is one of the biggest levers in Shopping performance, so it's part of what we manage directly.
Often, but only with clean feed data and conversion tracking in place first — otherwise it optimizes toward the wrong signal.
Yes, structured so they support each other rather than competing for the same auctions.
Yes — we typically manage both as one acquisition system with a shared view of blended CPA and revenue.
Often paired with
Talk to an ads expert about google ads.
Tell us about your store and we'll let you know if it's a fit.