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Digitalforge
Meta Ads

Meta Ads built for profitable e-commerce growth.

Facebook and Instagram ads that are structured around your margins and repeat purchase rate, not just impressions and reach.

Meta AdsROAS 3.4x

$12,400

Spend

318

Purchases

$39

CPA

Most Meta accounts look busy, not structured.

Campaigns get duplicated over time until no one can explain why each one exists.
Creative goes out without a hypothesis behind it, so wins and losses don't teach you anything.
Retargeting and prospecting compete with each other for the same budget.
Tracking gaps mean reported results don't match what actually happened in the store.
Our approach

How we approach it

Audience research

We start from your actual customers — who buys, why, and what objections come up before checkout.

Campaign structure

A clear split between prospecting, retargeting and scaling, sized to your budget rather than a generic template.

Creative testing

Ad concepts are built around specific hypotheses, tested on purpose, and iterated based on what actually converts.

Retargeting

Sequenced messaging for people who visited, added to cart, or purchased before — not one generic remarketing ad.

Scaling

Budget increases follow evidence — stable CPA and ROAS over a defined window, not a hunch.

Tracking

Server-side and pixel tracking checked against your store's actual order data, so numbers can be trusted.

What we manage

The day-to-day work that sits behind meta ads once it's running.

Campaign and ad set structure
Audience building and exclusions
Creative briefs and testing calendar
Retargeting sequences
Budget pacing and scaling decisions
Conversion API / pixel tracking health
Landing page alignment with ad messaging
Ongoing optimization and reporting
Framework

How we test creative

01

Hypothesis

Every new concept starts with a specific reason it might outperform what's running.

02

Structured test

New creative is tested against a clear control with enough budget to reach a signal.

03

Read the result

We separate real signal from normal account noise before making a call.

04

Act on it

Winners get more budget and inform the next round; losers get retired, not repeated.

Reporting

You get a clear view of spend, ROAS, CPA and what's currently being tested — in plain language, tied back to store revenue rather than platform-reported metrics alone.

FAQ

Questions about meta ads

Both. Creative direction and production are part of the service, built around the testing calendar rather than produced separately from it.

It depends on your average order value and margins — we give a specific recommendation after reviewing your numbers, not a generic figure.

Yes, and we usually recommend it. Meta and Google are managed as one acquisition system rather than two disconnected accounts.

We reconcile platform data against your actual store revenue, so you're looking at what was really sold, not just what Meta attributes.

Talk to an ads expert about meta ads.

Tell us about your store and we'll let you know if it's a fit.