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Digitalforge
Website Development

Your store should help close the sale.

Shopify and CMS development, landing pages and product pages built around how e-commerce customers actually decide to buy.

1.2s

Page load

+22%

Conversion rate

Traffic gets more attention than the store it lands on.

Ad spend increases while the product and checkout pages stay untouched for years.
Page speed quietly costs conversions, especially on mobile.
Landing pages don't match the offer or message that got the click.
Analytics and tracking are incomplete, so it's unclear which pages actually convert.
Our approach

How we approach it

Shopify development

Theme customization and custom sections built around your catalog, not a generic template.

CMS development

The same structured approach applied to WooCommerce and other CMS-based stores.

Landing pages

Built to match the specific offer and audience behind each campaign.

Conversion optimization

Product and checkout pages reviewed and improved based on where visitors actually drop off.

Speed & mobile

Page speed and mobile experience treated as conversion levers, not afterthoughts.

Analytics integration

Clean, accurate tracking so every page can be judged on how it actually performs.

What we manage

The day-to-day work that sits behind website development once it's running.

Shopify theme customization
Custom sections and app integrations
Landing page builds
Product page optimization
Mobile experience and page speed
Checkout and UX improvements
Analytics and tracking integration
Ongoing CRO recommendations
Framework

How we approach a rebuild

01

Audit

We review speed, UX, tracking and where visitors currently drop off.

02

Prioritize

Changes are ranked by expected impact on conversion, not by what's easiest to build.

03

Build

Development work is scoped around your platform — Shopify, WooCommerce or custom CMS.

04

Test

Changes are validated against real user behavior before being rolled out fully.

Reporting

You see page speed, conversion rate and UX changes tied back to specific updates — so it's clear which changes actually moved the number.

FAQ

Questions about website development

Shopify is our most common platform, but we also work with WooCommerce and other CMS-based stores.

Yes — most engagements start with targeted improvements to speed, UX and conversion rather than a ground-up rebuild.

Yes, landing pages are built to match the offer and audience behind each ad campaign.

Landing pages and product pages are aligned with what your ads promise, so the click and the page tell the same story.

Often paired with

Talk to an ads expert about website development.

Tell us about your store and we'll let you know if it's a fit.